Amazon Business with 5 Diversified Brands

Financial & Assets Details

About the Business

Business Description

Available for acquisition is an Amazon business launched in 2017 that is a collection of 5 brands under one Amazon Seller Account. Brands include a novelty products brand (with its own website and Facebook page), kids crafts, art supplies and patio products. These create a diverse set of 100 ASINs that generate 99% of its sales volume via the Amazon US marketplace.

The owners target small holes in the market to serve high-quality products and this has led to stability, less competition, lower advertising costs, and great reviews with an average score of 4.5 stars on over 10,000 reviews.

The owners sold their first Amazon FBA business in a 7 figure transaction back in 2017. Their last business focused on two main brands, and they used everything they learned in that process to create a much stronger company their second time around with the five main brands they've built today.

Best of all, the business has had great year over year SDE growth since the inception of the business.


Highlights & Key Assets:

o Low Workload: 20 hours a week focusing on product development, sourcing, financials, and inventory management. Independent contractors fill in the rest of the gaps.
o SDE Growth: The business has seen solid growth since its inception.
o SKU Diversity: The business has 100 ASINs split across five main brands, which reduce SKU revenue concentration in the business.
o Quality Reviews: The business has over 10,000 product reviews with an average score of 4.5 stars.
o Growth Opportunities: The owner has a particular strategy for product sourcing that can be shared with new owners to help grow the business further.
o Expansion Off Amazon: There is a Shopify store, but 99% of the revenue comes through the US Amazon marketplace at this time.
o International Expansion: The owners expanded internationally with the brand they sold in 2017, but made the lifestyle decision to simplify operations and focus on Amazon US only. A new owner could expand these brands internationally to new Amazon marketplaces.
o Brand Registry: The company has trademarks for all five main brands and is approved for brand registry.

Support & Training

The company owner is willing to offer a training and transition period. This is flexible depending on your needs.

Reason for Selling:

Owners are a husband and wife team that are moving onto separate business ventures (but in other niches and will sign a non-compete).