Enterprise Content Marketing Agency
For Sale in
Financial & Assets Details
About the Business
Business Description
Available for acquisition is a specialized marketing agency with a unique niche whose client list features the biggest media brands and streaming services on the planet, including Apple, Amazon, YouTube (Google), Netflix, Spotify, Sonos, TikTok and many more.
Founded in 2015 by two veteran executives of the media streaming space, the company provides custom content solutions at global scale, working to power some of their biggest content initiatives. Examples include overseeing weekly programming operations for a global playlist catalog, managing an international team of writers to compose contextual copy for thousands of streaming titles, and providing trend forecasting and strategic content analysis for one of the world’s biggest streaming platforms.
Majority of the current revenue is recurring based on monthly service contracts. There is a significant opportunity for the acquirer to leverage existing enterprise contracts for additional services.
Highlights & Key Assets:
o Reputation & Client List. Extensive dealings and, in many cases, active contracts with the most sought-after set of enterprise clients in the world, and certainly within media and tech.
o Largest consistent contract is with Apple, delivering north of $1M in ARR per year for 9 years running.
o Significant growth potential with the business as it is constantly being invited to bid on new RFPs and/or work on new initiatives with existing enterprise clients.
o Scalable solution set & processes. Business has a proprietary internal tooling system that allows the team to create, QA and deliver a massive volume of weekly content deliverables to an array of clients. This system tracks all deliverables, manages all billing and corresponds with an international network of contributors. This is a competitive differentiator and frequently helps the business beat out much larger agencies.
o Proprietary trend forecasting system that analyzes music usage across the entire streaming ecosystem, allowing the business to predict trends before they happen.
o Talent network. A major reason for the high caliber of work is the premium talent network that has been cultivated. This network consists of pedigreed subject matter experts that are some of the most established in their fields and includes content experts across every genre and subject matter area imaginable.
o Lead lists (1,489 email list size)
o Trademark for the business name.
Support & Training
The owners are fully committed to supporting a smooth and successful transition process. They are flexible regarding transition timeframe to hand the business over to a new owner.
Reason for Selling:
The owners are two partners who after many years working together wish to do new things separately due to health and life changes. The current managing partner is willing to consider working with a new owner if desired.
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