Fitness & Keto Apps with 7 years of history
For Sale in
Financial & Assets Details
About the Business
Available for acquisition is a set of diet and fitness apps with seven years of consistent history. All six apps run on the same backend server system. Users can create one account and share data across apps (each app requiring its own purchase). All apps run from one project file that controls which app the user sees based on some simple settings.
The majority of users are middle aged females. The keto & macros apps are the most popular, attracting a large range of dieters. The symbiotic nature of those two apps helps keeps revenue stable year over year. New users are attracted to the apps irrespective of the diet they are following.
All apps run on a freemium business model with ads and restricted access until purchased either via subscriptions or lifetime purchase.
Highlights & Key Assets:
o High quality apps with long lasting staying power
o Organic downloads with no significant marketing expenses
o Low overhead costs and low maintenance
o Revenue from a mix of subscriptions, large IAP purchases (set of established diet apps in one purchase) and advertising revenues
o Strong marketing list – 7 years of user email addresses from known dieters that could be heavily marketed to
o Rich history of diet coaching suitable for AI training
o ~90,000 restaurant menu items sourced directly from the restaurants – accurate restaurant nutrition can be fairly expensive to obtain
o Curated food database of approximately 700,000 unique foods and UPC codes
o Extremely low maintenance – Servers are automated, RevenueCat handles issues/changes to the app store billing side; owner focuses on updates/new app ideas
o Full featured customer service tool for Mac & PC - everything customer facing can be done by agents using the tool
o Trademark in process
Support & Training
The seller is willing to offer a training period and will work with a new owner to ensure a smooth transition.
Reason for Selling:
After working on this brand for 8 years, the owner wants to sell the apps and use the funds to pursue different ventures. The owner thinks the brand could thrive with more marketing than the current owner can do as a solo developer.