Hand Made Hats eCom Brand – Poised For Growth

Financial & Assets Details

About the Business

Business Description

For sale is an eCom brand with 8 years of history selling to women, ages 25-70, with a focus on high quality hand made hats that support both fashion and function. Designed and produced in the USA, this brand is defined by heritage, quality materials & craftsmanship.

The foundation of the products begins with the history of hat making and connecting with its roots, dating back to 1860. The business strives to source the finest materials from as close to their origin as possible. Their factory raises the sheep, sheers and scours the wool, drum dyes the wool and prepares it for hat blocking. They partner with and trust their skilled artisans to execute the designs with the utmost care and attention to detail. Throughout the 8 years of hat making, the business has showcased their hats around the world in retail shops and on celebrities.

Highlights & Key Assets:

o Shopify brand featuring a custom website that aligns with eCom best practices (website uniquely designed to capture more leads and push customers deeper into the funnel)
o Email flows via Klaviyo (setup by a team of experts) and app/mobile integrations
o USD $149 average order value
o 34% customer return rate
o US made product with 6-8 week production turn
o Sold in 65+ retail stores - Long standing relationship with showroom and wholesale partners
o 3PL/ Distribution center integration
o Manufacturer partnership
o Product design documents
o Ownership of previous hat designs
o Factory patented adjustable sweatband
o Custom made hat block proprietary to the business
o Supplier agreements
o Wholesale agreements
o Wholesale Zoho campaigns
o Klayviyo account with 12,095 active email profiles
o Brand identity assets
o Site content / branding & creative assets
o Custom made e-commerce theme
o Google workspace
o Google Analytics, Ads, Search Console, Google Business Profile
o The company has not taken on any capital and has not diluted the brand’s equity

Support & Training

The owners are willing to offer a training and transition period that is flexible depending on your needs. They are also willing to work with a new owner on a consulting basis if desired. They can help design new product collection, advise or assist on the wholesale side to guide the team through the hat design and sale process. Contractors will stay with the business if the new owner desires and supplier agreements are transferrable.

Reason for Selling:

Owners are two co-founders, who are both ready to embark on another creative project. They are happy to sign a non-compete with a new owner.

They bootstrapped this business with no outside investment and are looking to sell the business so that it can grow to the next level. In their opinion everything is in place to scale. Their manufacturer is the largest in the US with short lead times, a distribution center and in house materials that makes the process of creating and reproducing styles easy, the distribution center can handle the shipping and fulfillment for both eCom and wholesale, the site can manage the lifecycle of customer engagement, and the advertising accounts and email marketing platforms have the customer flows in place.