Keto Publishing Business with Top Facebook Groups

Financial & Assets Details

About the Business

Business Description

Available for acquisition is an information publishing business focused on the keto market with three years of history. The business originally started as a recipe content website. Then the owner started some keto Facebook groups to drive traffic to the recipe site. What they found out was there were many people that had questions and could not successfully do keto. They saw an opportunity to help people and simplify keto for them.

The business started in 2018 with the first radical change in a keto diet. One of their products was the first program to combine keto and intermittent fasting (IF) and that product has had a phenomenal run. There is still an additional income opportunity by putting that (and the other books) on Amazon.

This business has multiple digital products and physical products. The nutritional products are crafted to specifications including electrolytes, MCT oil, and two flavors of shakes that actually taste like ice cream.

The business comes with an app that is in the final stages of production and is getting a lot of attention. Goal for the app is to get subscribers but also promote and cross-sell other products. The app scans the barcode of a product, connects to a database and instantly returns a green light if the product is keto friendly or a red light if it requires looking into further to determine if actually keto friendly. They also have an app that can house all of the digital product content.

Another product in development is called "Is It Keto" that can be used as free content for reels, stories, and on TikTok.

Marketing up to now has been focused on selling the books. The owner just started testing challenges and those have taken off. They discovered their audience will pay to participate in a challenge and that these bring in big money (as a higher ticket coaching program). This is another potential huge revenue growth area for a new owner.

The business has done well in the past year with zero marketing spend. There is a huge growth opportunity for this business to just add marketing and grow. Another immediate growth path is to sell the physical products on a subscription basis.


Highlights & Key Assets:

o Facebook groups of 1.5mm members (targeted audiences that convert very well – one of the products gets 20% conversion)
o Facebook groups marketing system
o Owner’s knowledge and training on Facebook group marketing
o Trademark for a key product and another for the business name is in process
o A+ BBB rating
o Customer list & Email system showing lots of details on each contact (when they bought, what they clicked on)
o Email list of over 50,000
o 800#
o Two apps that can be utilized for marketing or content delivery
o Multiple digital and physical products that can be utilized multiple ways by a new owner

Support & Training

The company owner is willing to offer a training and transition period. This is flexible depending on your needs. Current team can stay in place to help a new owner.

Reason for Selling:

Owner has been doing this business for years and is ready to move on to other things. However they are open to sticking around for a transition to help the new owner.