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Pet Supplements Brand – Amazon/Shopify/Wholesale

E-CommerceFor Sale in

Listing ID: 394269 | Broker Listing ID: BLP935708

Financial & Assets Details


About the Business


Business Description

For sale is an eCom business started in 2015 that focuses on providing high-quality supplements for dogs. The primary customers are women between 35 – 65+ who dearly love their pets and are passionate about giving their four-legged family members the best of everything.

The main product was formulated by a doctor based on clinical research, and made with human-grade ingredients. Initially, the company sold exclusively on Amazon and gained traction very quickly because of their marketing efforts, the incredible testimonials, reviews, and feedback from happy customers. They soon became one of the best-selling dog supplements on Amazon.

The owners diversified to have two different versions of the joint supplement (chewable, and powder) as well as a great probiotic formula to help improve common ailments that dogs have such as digestive issues and allergies.

Highlights & Key Assets:
o High quality products that have a proven track record of incredible results. They also guarantee the products and have a very low refund rate.
o Rapidly expanding niche - the pet products industry is one of the fastest growing industries today with premium food and supplements experiencing some of the fastest growth. (85 million households have a pet. Over the last 30 years pet ownership has gone from 56% to 68% of all households and likely even higher during the pandemic.)
o Fully optimized Amazon listing with over 4500 reviews. Converting at 57-60% (which is almost unheard of on Amazon with such high traffic).
o Fully optimized Shopify store.
o Relationships and resources for expansion (customer service, ad creative, content creative, library of client images, manufacturers, blueprint etc.)
o Top notch customer service and huge database of FAQ.
o Strong customer loyalty.
o Recurring revenue.
o Ecommerce + Amazon + Wholesale sales channels.
o Email list of over 12,500.
o Facebook audiences (custom and lookalike).

Support & Training

Full support and training will be provided. The owner is a public company so their team will not come with the sale but they will provide transition support and training as needed.

Reason for Selling:

The company owner is a publicly traded technology company. The owner funds the development of its growth initiatives through its e-commerce platforms (one of which is this brand). This brand serves as an incubator for developing and testing the owner’s applications for powering next-generation e-commerce technology. While the company owners’ e-commerce brands generate significant revenue, it is not their core business and are selling to initiate focus on its growing main technology business.

Listing ID: 394269

Contact Broker

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