Survival & Tactical Gear eCom Business with Subscription Revenue

Financial & Assets Details

About the Business

Business Description

Available for acquisition is a survival eCom business with three years of history. It sells a variety of survival and tactical gear like compact tactical flashlights, wire saws, lantern flashlights, tactical pens, baton flashlights, credit card knives, ebooks, etc. The most popular products are the tactical flashlights, and several of the products flow into a recurring membership where customers get further deals, free ebooks each month, free giveaways/contests to enter, and more. There is substantial recurring revenue in the business that generates over $750K/year in profit.

There are multiple sources of traffic & advertising. The owners often run all of them at once to bring in front end customers, but sometimes also focus their ad dollars on the sources with the best returns. These are a combination of Facebook ads, CPA networks (where the owners have a lot of connections and ways of ramping it up), and paid mailings.

The owners do multiple things to build the email lists as an ongoing marketing asset with over 850,000 active subscribers. They regularly screen out non openers and clickers, so the total list size (if a new owner wanted to mail to all subscribers) would be well over 2 million.

A large portion of revenue is processed through multiple Clickbank accounts. And the owners also have their own credit card processing on some other products to diversify merchant account risk.


NOTE - Financials shown as the current run rate based on the last 6 months average. TTM (June 2019 - May 2020) was $6.64mm revenue and $2.02mm profit.

Business did $908K in revenue and $281K in profit in May 2020. And $790K in revenue and $365K in profit in April 2020.


Highlights & Key Assets:

o Strong recurring revenue streams.
o High converting front-end offers to maximize revenue from each customer.
o Offers that can be marketed across a wide variety of traffic and advertising sources.
o Multiple sources of traffic and advertising for risk diversification.
o Advertising sources that can easily be ramped up for expansion.
o Stable, strong niche market.
o High quality products of which many are branded.
o Recurring membership that is hands free to operate.
o Business is systemized to be handed off to a new team.
o Custom software to track conversions and business performance monitoring.
o Email list of 850,000+.
o Multiple front-end and back-end offers that lead into the recurring membership.

Support & Training

Full support and training will be provided. This is negotiable depending on your needs.

Reason for Selling:

The business is owned by three partners. It has been great to them and is simple to grow. However, they are in multiple businesses and a newer one in a completely different niche has been taking off really fast. So, when it comes to choosing where to invest, even though both make a good amount of money, the other business is the one they want to focus on.