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Well Established Home Care Franchise – Greater Boston Area

MedicalFor Sale in MA

Listing ID: hcwestwd | Broker Listing ID: BLP392786

Financial & Assets Details


About the Business


Business Description

A franchise re-sale of a well-established office representing an industry-leading national non-medical home care franchise company is available for sale. The Company’s operational territory encompasses a large geographic region within the Counties of Norfolk, Middlesex, and Suffolk, that covers the entire local market for seniors and others with needs. The Company offers affordable home care services for seniors and their families who require assistance with safety supervision, meal preparation, light housekeeping, errands and transportation, personal care, transferring, medication reminders and hospice support. The Company consistently grows its client base through a well-established and highly effective marketing program and satisfied client referrals.

Both the Company and the Franchisor have an excellent local and national reputation in the health care and senior care communities. In addition to receiving numerous national awards and local recognition, the Company consistently receives high scores on third-party client performance reviews. The majority of the Company’s revenue is generated through private pay, long-term care insurance, and back-up care through Employee Assistance Programs.

As a home care franchisee, you'll have access to marketing services, training and support, and protected territories, all of which combine to give you excellent growth potential. Additionally, you’ll have access to a personalized Business Consultant providing customized support for your individual franchise, 24/7 assistance with software and training, and insights and training from home care industry experts. You’ll also have multiple revenue streams to build your recession-resistant business. The Franchisor continues to develop leading-edge technical support, a constantly growing internet footprint, and National Service Agreements to pave the way for franchisee success.

Operations and facilities:

The office is well-established, serving a vast region for 6 years in a centrally located office building. In addition to the Company owners, there are the following highly trained, experienced, and dedicated staff:

● Office and Recruiting Coordinator
● Staffing Coordinator
● Two after-hours On-Call Coordinators
● Marketing and Sales Manager
● More than 80 vetted and fully hired Caregivers

The office is approximately 650 SF and includes a reception area/office, and two additional offices and excellent storage space. There is access to a bathroom and additional rental space for expansion. There is a private parking lot with 5-7 parking spaces. Rent is $1,100/month. There is a stable 1-year lease that has been renewed every year.

Company products and services:

The service market includes a number of Hospitals, Rehab Facilities, Senior Centers, Assisted Living Communities, RCFE’s (Residential Care Homes), Memory Care and Skilled Nursing Facilities. The primary market for the Company is comprised of seniors who are 65 years and older and disabled adults, as well as a smaller portion of child care. Assistance is provided for activities of daily living including but not limited to:

● Personal Assistance
● Errands and Transportation
● Meal Preparation
● Light Housekeeping
● Medication Reminders
● Companionship
● Safe ambulation and transfers
● Memory Care
● 24-Hour Care

This business requires no prior home care or medical experience and there is no required state licensure. Training, guidance, and ongoing support will be provided by the franchisor. The franchisor provides 80 hours of pre-opening support at the Franchisor Training Center as well as on-site and ongoing support. In addition, the seller is willing to offer assistance with the transition after the sale.

Key differentiators:

Growing Market
The home care industry is poised for exponential growth. Currently, there are more than 50 million seniors aged 65 or older in the United States. Through the end of the decade, millions of Baby Boomers will turn 65, increasing the need for home care services for years to come.

Tenure in the Community
The Company is well-established and respected within the community. Six years of providing quality services to the region helps to generate consistent client referrals, care staff leads, internet leads and referral source leads.

Community Resources and Connections
The Company maintains strong and significant community partnerships with key referral sources and partners including assisted living communities, councils on aging, hospice providers, hospitals, rehab facilities, and home health agencies.

Operations and Technology
The office uses a web-based HomeCare technology to streamline management of the office, HR, CRM, scheduling and accounting. This saves you time and money that can be better spent building your business. The Company has a proprietary Employee Handbook in compliance with state and federal laws and a Client Handbook that outlines Services, Policies and Procedures.

Customer base
This desirable and demographically attractive senior care service market is in Norfolk and parts of Middlesex and Suffolk counties. This large senior population provides opportunities for strong expansion, as demonstrated in recent year-over-year performance.

Sales & Marketing

● Community Liaison
The Company has had a Community Liaison in the field consistently since its inception in 2016. Client referrals from facilities, assisted living communities, skilled nursing, hospice, hospitals, and from elder care referral companies provide the primary source of business.

● Excellent Online Reputation
By providing consistent and excellent home care services in the marketplace for six years, the office has generated a significant number of positive reviews online with Google, Better Business Bureau, Facebook, and Indeed among others. The office generates consistently 4.8-to-5.0-star ratings. Additionally, it has consistently been awarded nationally by Home Care Pulse and Caring.com for providing excellent care and service.

● Event Sponsorship
o The Company sponsors several events at Councils on Aging during the year that help to generate new business. These include concerts, senior community meals, and Memory Cafes.
o The Company raises money for and participates in the Walk to End Alzheimers with a team of employees wearing branded T-shirts.
o The Company markets at community events by manning a booth with information about its services.

● Advertising
o Directories: The Company also advertises in print media and online through a variety of local directories and community publications such as the Senior Blue Book for seniors and Discharge Planner for hundreds of Referral Sources.
o Local Radio Stations: The Company has advertised on Local Radio Stations for over 3 consecutive years.
o A Wrapped Car with the Company logo.

● Lead-Generating Programs.
o Over the years the Company has partnered successfully with many Lead-Generating Programs.

● National Partnerships.
o The Franchisor has established several National Account relationships such as Employment Assistance Programs and Back-up Care that provide a steady revenue stream.

During its 6 years of operation in the market, the Company has grown steadily with year-over-year revenue gains, and has recently achieved a quantum increase in revenue and profit. The company and the Franchisor have an excellent local and national reputation in both the health care and senior care communities. Demographics ensure that demand for services in the senior market will continue to grow and indeed accelerate. Additionally, the Franchisor continues to develop leading-edge technical support, a constantly growing internet footprint, and National Service Agreements to pave the way for Franchisee success.

Listing ID: hcwestwd

Contact Broker

Buy or Sell a Business with Crossroads Business Brokers
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