Full-Service Advertising, Marketing and Digital Agency
For Sale in OK
Financial & Assets Details
About the Business
Business Description
Central-US based firm offering a broad range of creative marketing, advertising and digital services. Agency has extensive big brand experience, long-term client relationships and a strong cash position.
Current markets
· Agency serves many sectors on a national basis, including finance, senior living, venues/arenas, and quick-service dining, with a specialization in the healthcare industry.
Growth & Expansion
Opportunities
· Expansion of marketing automation, SEO and digital analytics capabilities
· Bring broadcast production fully in-house allowing for a complete turnkey service offering
· Invest in DSP access/tools in-house vs. outsourcing to third party vendors to access DSPs
· Build upon existing strengths in digital/web expertise
· Expand regional geographic presence
· Maximize established new business strategies to further position the agency for growth
Market Competition:
Key aspects
· 45.4% average gross profit margins over the last four years
· Excellent media cost and cash management strategies
· Substantial in-house creative design and production capabilities
· Consistent performance and exceptional growth potential
· Unique blend of seasoned industry experience and bright young superstars
· History of consistent, high-quality work and meaningful client relationships
Reason for Selling:
Shareholder/owner objectives
· Four shareholders, with equal ownership, seek a strategic partner that will help grow the company to its full potential. One owner is approaching retirement age while the other three are open to further growing with the company.